Is Apple Setting its Sight on Augmented Reality?

By: Amber

Source:http://www.augmentedrealitytrends.com/augmented-reality/apple-augmented-reality.html

Last month, we heard that Apple was working on virtual reality. Now according to analysts, Apple might be developing an augmented reality device in the long run. A few days back at the Apple Event, the Apple Watch was revealed along with other innovations. The company has its primary focus now on the release of the Apple Watch which will take place on 24th April. Gene Munster, a senior research analyst at Piper Jaffray, said in an investor’s note that industry contacts have claimed that Apple has already a small team which has been given the responsibility of researching and experimenting with AR.

Read Also – Blippar Unveils Visual Browser to Augment Real-World Objects

Experimenting with Augmented Reality

Gene Munster believes that augmented reality “has the potential to be as profound a technology platform as the smartphone today.” He also said that he thinks Apple has the potential to develop products that consumers would truly want to use, unlike the prototype AR devices that are available in the market today.

We all know by now, that augmented reality is quite different than virtual reality. In VR, the users are completely immersed in a virtual world, whereas in augmented reality, digital information is overlaid on the real world. AR technology has the potential to be used in many applications like traffic information, navigation overlay, points of interest, etc.


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Mainstream Adoption- a Long Way to Go

Munster believes that mainstream adoption of AR isn’t expected to happen for at least 10 years. There are many hurdles which Apple will face. One of them includes making such wearable technology, socially acceptable and fashionable at the same time.

This is one of the many obstacles that for years have stopped smartwatches to be seen as more than a gimmick. This is also one of the reasons why Apple has targeted the fashion world and invited fashion editors to its launch events while displaying its Apple Watch in boutiques in Paris. The company has also set up shops for Apple Watch, in luxury department stores all across the globe.

In spite of the hurdles faced in making AR mainstream, Apple and other companies are continuing with their work to develop augmented reality technology in a better way and we can hope that their effort will bring positive results.

What’s your thought?

Do you think Apple can make a difference in augmented reality with its innovation? Are you looking forward to an AR product from this tech giant? We would love to hear your thoughts.

Image Source – applereviews.pl

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